Ali J. Chernoff, BSc. , R.D. is a Registered Dietitian and Nutrition consultant who has taken the initiative to be part of the 11% in BC to hold a private practice. She offers corporate wellness packages that include educational workshops, healthy menu planning, access to mult-disciplinary teams, and individual counseling.

Since 1993 she's become involved in numerous activities relating to the field of nutrition. She's provided dietitian services at numerous long-term care facilities and hospitals. Also she provided dietary management advice for specific diseases and researched material for the online world of webofcare.com. She writes for numerous health and wellness magazines. Chernoff started a second company called Energy Essentials 24/ 7 to develop healthy whole foods.